In order to understand the Power client’s lifestyle better IULM University did a scientific comparison between the Aspiration data and the lifestyle characteristics of the clients.
The research shows that the Power client has more than average interest for sports.
Also other values like; surfing on the internet, watching TV and movies are rated above average. Money, success and work are appreciated above values like friendship, family and nature.
Interestingly, analysis of nutrition habits of people in the Power aspiration show a more than average preference for meat and less than average interest in fruits and vegetables.
Values rated above average related to the Power Aspiration*
• Work • Money • Success • Sport
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Values rated below average related to the Power Aspiration*
• Family • Friendship • Social Equality • Culture • Religion
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*IULM University Milan, May 2009
Optimising both the type and frequency of communication between members and coaches is highly important for our fitness coaches, and this varies within each specific Aspiration.
Understanding this helps our coaches to align better with our members, resulting in more successful support, and ultimately better results for our members.
The values shown in the table above make it clear that the Power client is a very result oriented type of person. For that reason communication should be kept straight forward and to the point.
The contact frequency for Power clients should be at least two training program reviews every month and a renewal of the program after every second month.
Power communication do’s
• Result oriented • Keep it short, to the point • Show expertise
| Power communications don’ts
• Avoid generalities • Do not be too sociable
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Not only optimising the interpersonal communication other environmental factors are accommodated to the different aspirations as well. Music, colours and even textures can be linked to the segmented Aspiration.
When organising classes or group activities, we ensure we select the most appropriate music as this is recognised one of the most important motivating forces. If selected correctly, we know it will add enjoyment to your exercise.
Power music is like the verbal communication on Power clients, straight forward and powerful. The music can be played at high volume. Do consider that music preferences strongly relate to age. So when selecting the music we do keep in mind the age group of the clients in combination with the mapped aspiration.
Power Music genre:
• (Hard) Rock
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“I want to be active and healthy. I exercise to improve my everyday wellbeing”.
“I want to be active and healthy. I exercise to improve my everyday wellbeing”.
“I want to be active and healthy. I exercise to improve my everyday wellbeing”.
“I want to be active and healthy. I exercise to improve my everyday wellbeing”.
“I want to be active and healthy. I exercise to improve my everyday wellbeing”.
“I want to be active and healthy. I exercise to improve my everyday wellbeing”.
