Aspirations determine the way people live and move. Everyone is motivated by something; the desire to look and feel better, sport performance or for health & happiness.
Traditionally, exercise in general is based on the physical training goals of participants, often ignoring the underlying motives of people; their aspirations.
To help identify our members Aspirations, this innovative, evidence-based* questionnaire was created – the Aspiration Finder.
“I am looking for relaxation from a tense and stressful life. I exercise to achieve a mind, body balance”.
“Physical presence is a key ingredient of success. I exercise to look strong and powerful”.
“Looking good is what makes me feel good. I exercise to burn calories, manage my weight, and tone my body”.
*IULM University of Milan did an extensive research to clarify what a person motivates to do physical exercise. More than 10.000 fitness members coming from three different countries (Italy, Netherlands and UK) were examined with a questionnaire including more than 90 questions about their personality and lifestyle.